The Khonkaen Chamber of Commerce and KhonKaen International Convention and Exhibition Center (KICE) Launch BEYOND FOOD EXPO 2022 Boosting Thailand as the No.1 Food Hub in the Greater Mekong Sub-region (GMS)

-BEYOND FOOD EXPO 2022 is the first annual food trade show in the Greater Mekong Sub-region (GMS) to showcase regional innovative gastronomy and innovation of food products and food processing from upstream to downstream [complete food supply chains through the Greater Mekong Sub-region] in one show from 15-17 December 2022 at the KICE Convention Center, Khonkaen province.

Expecting more than 8,500 participants directly contributing approximately THB 500 million to trade spending and supporting an economy in the Mekong region of more than THB 2–3 billion and to present the Northeastern region of Thailand as a world leading food hub supply

Mr. Charoen Kaowsuksai, Chairman of FTI Food Processing Industry Club and Chair of the Hosted Buyer Program, witnessed the MoU signing ceremony between Khonkaen Chamber of Commerce and Khonkaen International Convention and Exhibition Center (KICE) to jointly organize Beyond Food Expo 2022. The Greater Mekong Food Trade show (Greater Mekong countries are Thailand, Laos PDR, Myanmar, Cambodia, Vietnam and China-PRC) will showcase innovative food, packaging, cold chains & logistic, food services and food standards at a one-stop service to elevate the potential business and enhance the possibiliries of this growing regional economy to the international market through a business partnering program called the “Hosted Buyer Program”

Chairman of FTI Food Processing Industry Club, Mr. Charoen Kaosuksai said that Thai food industry is one of the leading top 5 agricultural food exporters to the world in cassava, sugar cane, chicken and rice. Therefore, this global food crisis we are currently facing provides a big challenge but a great opportunity for Thailand to step up and reinforce its top ranking of food exporter and cement its reputation as Kitchen of the World.

Mr. Channarong Buristrakul, President of The Khonkaen Chamber of Commerce stated that the strength of Thai food is its unique taste and diversity driven by local culture. This is clearly seen in the local cuisine of Thailand’s E–sarn region where the food has individuality and encourages the younger generation to taste and enjoy. For instance, in the cuisine Chef Paisal Chewinsiriwat who creates an authentic local menu of Fusion and Fine Dining by adding E–sarn flavor, giving a new taste to customers. Similarly. Chef Natthaporn Komjit creates E-Sarn gastronomy that persuades and excellently and creatively gives a new experience of exotic flavors to other people in other regions.

Mr. Wishjanond Vichaiyuth Director of Khonkaen International Convention and Exhibition Center (KICE) said that #BeyondFoodExpo will be held for the first time on 15-17 December 2022 at the KICE Convention Center which is located in Khonkaen province and is the largest international convention venue in Thailand’s Northeast Region. This show will be conceptually organized by using the theme of “Food, Feature to Fight” which will showcase the diversity of flavors in FOOD and drive the FEATUREs of regional food business that have high potential to leverage themselves to an international level in order to FIGHT with the challenging economic crisis.

#BeyondFoodExpo2022 is co-organized by The Khonkaen Chamber of Commerce and Khonkaen International Convention and Exhibition Center (KICE) focusing on food and drink from the Greater Mekong Sub-region (GMS Countries). Countries in GMS are Thailand, Laos, Vietnam, Myanmar, Cambodia, and China-PRC. Presenting the products of food industry from upstream to downstream as Food Fairs and Food Supplies.

“Food Fairs”: Agricultural and organic products; Plant based food; Novel foods; Halal food; spices and seasonings; processed and dried food; desserts; and drinks.

“Food Supplies” showcasing food technology and innovation such as food ingredients & additives; packaging and labeling; food processing equipment; food safety and food standards; cold chains & logistics.

BEYOND FOOD EXPO is thus presenting the complete food supply chains under one roof for the Greater Mekong Sub-region!As KICE is the largest International Convention Center in the Northeastern of Thailand located at KhonKaen province we expect that there will be more than 8,500 visitors and representing potential of up to 500 million Thai Baht.

For more information contact: Khonkaen International Convention and Exhibition Center (KICE)

Call: +6693 794 4644

Facebook: BEYOND FOOD EXPO

Email: [email protected]